Author: Rajesh R

2024 Analyst Relations Strategy Planning: Aligning with Market Predictions to Create Impact | Webinar

ON-DEMAND WEBINAR

2024 Analyst Relations Strategy Planning: Aligning with Market Predictions to Create Impact

Strategic analyst relations (AR) teams are identifying focus areas and building their team’s plans for the upcoming year. One key priority is to align their 2024 AR strategy with their organization’s business objectives. The guiding “north star” is to create impact for internal stakeholders in terms of competitiveness and preparedness.

In this on-demand webinar, our expert analysts first revealed market predictions for 2024, drawing on findings from Everest Group’s Key Issues 2024 survey. Based on those findings, our speakers discussed recommendations and actionable steps intended to help AR teams position themselves as enablers for their organization to navigate market dynamics and the realities stakeholders will face in the coming year.

What questions has the on-demand webinar answered for the participants?

  • What are Everest Group’s key predictions for the technology and global services markets for 2024?
  • How can AR teams position to support their internal stakeholders given the market conditions expected for 2024?
  • What specific plans and preparations should AR teams undertake to maximize their ability to move the needle on the various goals across teams (sales, marketing, lines of business, etc.) in their organization?

AR professionals should attend from:

  • IT service providers
  • Technology providers
  • BPS providers
  • Engineering services providers
  • Consulting service providers
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Vice President
Mittal Alisha
Vice President
Ranjan Rajesh
Partner

Key Issues 2024: Creating Accelerated Value in a Dynamic World | Webinar

ON-DEMAND WEBINAR

Key Issues 2024: Creating Accelerated Value in a Dynamic World

In an era of ceaseless change, ever-evolving market dynamics, and an unrelenting demand for progress, the traditional pace of value creation is no longer enough. Creating accelerated value has become paramount for business leaders.

How do you achieve accelerated value? Enterprises must embrace innovation while effectively managing change. This approach will help businesses navigate rapid transformation while ensuring stability and sustainability.

Watch this webinar to gain valuable insights into the current perspectives of IT-BP industry leaders.

We discussed the major concerns, expectations, and trends for 2024 and provided recommendations on how to drive accelerated value from global services – helping position organizations to plan and align goals and succeed in 2024.

What questions has the webinar answered for the participants?

  • What are the key challenges and priorities and the outlook for global services in 2024?
  • What are the likely changes in sourcing spend, sourcing strategy (in-house vs. outsource), and locations?
  • Which digital services and next-generation capabilities are expected to be in demand?
  • How will generative AI impact the global services industry?
  • How are outsourcing deals, enterprises’ leverage of service providers, and bill rates expected to change?

Who should attend?

  • CIOs, CDOs, CTOs, CFOs, CPOs
  • Service providers
  • GBS / Shared services center heads
  • Global services leaders
  • Locations heads
Agarwalla Hrishi
Vice President
Malhotra Bhanushee
Practice Director
Mittal Alisha
Vice President
Ranjan Rajesh
Partner

Marketing Services: Five Things You Need to Know to Capture Value in the Current Environment | Webinar

On-demand Webinar

Marketing Services: Five Things You Need to Know to Capture Value in the Current Environment

Rapidly evolving customer preferences, geopolitical disruptions, and a demand to do “more with less” have kept marketing teams on their toes throughout 2022. Looking ahead, a change in mindset towards outsourcing could help address near-term problems while driving long-term transformation in the marketing space.

However, many enterprises are still on the fence about outsourcing their marketing functions due to a lack of information.

This webinar will explain what marketing services are, how we expect marketing services to evolve in the near future, and what CMOs need to consider while building their future roadmap.

Our speakers will discuss topics, including:

  • What does the Marketing services landscape look like in 2023?
  • How will perceptions in the marketing domain change in the near future?
  • What do enterprises expect from service providers, and how are they responding?
  • What role will technology play in this transition?
Who should attend?
  • CMOs
  • Senior marketing executives
  • Marketing outsourcing team leads
  • Analyst relations
  • Procurement heads
  • Vendor managers
  • GBS leaders
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Practice Director
M Bharath
Vice President
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Driving Outsourcing Maturity: The Answer to Economic Uncertainty | Webinar

On-Demand Webinar

Driving Outsourcing Maturity: The Answer to Economic Uncertainty

Entering 2023, enterprises face continued economic uncertainty and are searching for ways to safeguard against the impacts of a pending recession.

Learning from previous economic downturns, enterprises can find significant cost savings and deliver more business value by driving increased outsourcing maturity. Business process services (BPS) offers benefits, including structural cost reductions through labor arbitrage, immediate transformative savings through creative deal structuring, and distribution of risk by making fixed costs variable.

In this webinar, our experts will discuss how a recession could impact the BPS industry and how increasing outsourcing maturity could be the defense enterprises need.

What questions will our experts cover?

  • How does economic recession impact the BPS industry?
  • Will the impact of this potential recession be different from previous ones?
  • How does outsourcing help organizations weather economic uncertainties and periods of recession?
  • What benefits can organizations capture by driving increased outsourcing maturity?

Who should attend?

  • Enterprise heads/leaders
  • GBS/SSO leaders
  • Vendor managers
  • Global sourcing managers
  • Head of outsourcing
  • Transformation leaders
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Partner
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Practice Director

Key Issues for 2023: Rise Above Economic Uncertainty and Succeed | Webinar

LIVE WEBINAR

Key Issues for 2023: Rise Above Economic Uncertainty and Succeed

As we look toward 2023, economic uncertainty is prime and center. Rising inflation, interest rate hikes, and GDP contraction – matched with low unemployment rates and high talent demand – have left business leaders unsure of what to expect and how to prepare for 2023.

Join Everest Group’s Key Issues 2023 webinar as our experts provide insights into the outlook of the global IT-BP industry and discuss major concerns, expectations, and key trends expected to amplify in 2023.

All the data is based on input from global leaders across enterprises, Global Business Services (GBS), and service providers.

Our speakers will discuss expectations for 2023, including:

  • The outlook for global services
  • Top business challenges and priorities
  • Changes in sourcing spend and service delivery costs
  • In-demand digital services and next-generation capabilities
  • The evolving strategy for talent, locations, and the workplace

Who should attend?

  • CIOs, CDOs, CTOs, CFOs, CPOs
  • Service providers
  • GBS / Shared services center heads
  • Global services leaders
  • Locations heads

GBS Leadership Exchange: The Most Effective Strategies to Address the Future of Work | Virtual Roundtable

GBS Leadership Exchange: Invitation Only Event

The Most Effective Strategies to Address the Future of Work

November 10, 2022 |
8:30 AM EST | 7 PM IST

Like most GBS organizations, you’ve probably been thinking about how to ensure your workforce strategy includes the relevant skills and capabilities required to meet evolving business needs. As the future of work changes, GBS organizations must plan now to avoid lagging behind.

Join this virtual roundtable as Rajesh Ranjan, Partner, and Rohitashwa Aggarwal, Vice President, discuss what a future work strategy entails and the various approaches to plan and prepare. They will also explore success stories from best-in-class GBS organizations to uncover what’s currently working. 

What you will take away:

In this collaborative session, you’ll come away with new insights from our experts and your peers as you exchange perspectives on key priorities for the future of work, such as: 

  • How are other GBS leaders preparing their future work strategies, and what are their primary focus areas?
  • What are the top challenges and unknown areas when planning for the future of work?
  • What is missing from current work model strategies?
  • What are best-in-class GBS organizations doing to find success?

Who should attend?

  • GBS CXOs and VPs
  • GBS CHROs
  • GBS Human resources leaders
  • Enterprise workforce strategy leaders
  • GBS/GIC/GCC workforce strategy leaders
  • GBS/GIC/GCC strategy leaders

Virtual Roundtable Guidelines

This event is available to our GBS Leadership Exchange members only. The only price of admission is participation. Attendees should be prepared to share their experiences and be willing to engage in discourse.

Participation is limited to enterprises (no service providers), and Everest Group must approve each attendance request to ensure an appropriate size and mix of participants. The sessions are 90 minutes in duration and include introductions, a short presentation, and a facilitated discussion.

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Rohitashwa Aggarwal
Vice President
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Rajesh Ranjan
Partner

Trust and Safety (T&S) in the Metaverse | With Great Power Comes Great Responsibility

LINKEDIN LIVE

Trust and Safety (T&S) in the Metaverse | With Great Power Comes Great Responsibility

View the event on LinkedIn, which was delivered live on Thursday, September 22, 2022.

The metaverse is an expansive network of interconnected virtual worlds that enable highly immersive experiences and social connections🌐. Due to its intrinsic nature and exacerbated by 5G and Web 3.0, the metaverse will drastically drive up data usage, unregulated social interactions enhanced by Augmented Reality (AR) / Virtual Reality (VR), and the evolution of video and live streaming content💻.

This explosive growth has immense implications for Trust and Safety (T&S), including threats to user security, increased abuse, the proliferation of objectionable content, and financial fraud❌.

📢Watch this session as our speakers present the T&S challenges brought on by the metaverse’s rapid growth, risk mitigation strategies for these challenges, and what this means for the third-party T&S services market.

Our experts will explore:

  • T&S use cases for the metaverse
  • Risk mitigation strategies for challenges that arise
  • Implications for the third-party T&S services market

Meet the Presenters

Why Metaverse Growth Will Put Trust and Safety (T&S) Center Stage

With Metaverse growth expected to surge to US$679 billion by 2030, its influence and possibilities seem endless. But with great power comes great responsibility. Read on to learn why and how organizations must ensure Trust and Safety (T&S) for metaverse to realize its potential.

The metaverse’s arrival is inevitable and will, for better or worse, be part of our future lives. The metaverse could rival massive shifts in history like the telephone and the internet and, in the next few decades, bring together people in ways we never imagined.

Metaverse growth is expected to increase internet data use by 20 times from sharing personal and financial data, social interactions enhanced by Augmented Reality (AR)/Virtual Reality (VR), and the evolution of video and live streaming content.

But jumping on the metaverse bandwagon won’t be the difficult part – how to keep it secure will be.

Why now is the time to think through the risks of metaverse growth

Organizations that use or provide metaverse services will need to think hard about the implications and work to align with T&S policies, laws, and regulations in parallel to metaverse initiatives to inspire a safe, privacy-sensitive, and regulated environment.

The metaverse promises opportunities for innovation and growth. It could allow companies to reinvent the user experience through an immersive environment and create deeper engagement.

But, if the metaverse is a place where users are meant to communicate, collaborate, co-create, and share ideas, then shouldn’t we expect it to be safe? However, there are incidences already emerging of users being put at risk of security breaches, increased abuse, exposure to the proliferation of objectionable content, and financial fraud.

It will take a village to regulate the metaverse

Organizations will need to align with T&S providers and stakeholders, such as governments, academia, civil society, and possibly others, to identify loopholes and take measures to address gaps before any wrongdoing occurs. Organizations will have to put T&S policies, technologies, and processes in place and think through how they will moderate the metaverse at scale and how it can be done in real time to keep up with the complex forms of interactive live streaming. They will also need to consider how to ensure the well-being of their human moderators, who can be exposed to egregious content over long periods of time. This could mean initiating full teams that work in parallel to the development, deployment, and enrichment of metaverse.

What does this mean for the T&S services industry?

Enterprises across industries are already relying on third-party T&S services to make their current engagement platforms safe for their users. Over the next decade, the demand for T&S services to help maintain metaverse growth and safety will be immense and likely produce an ecosystem of T&S providers and partnerships from various entities. Utilizing T&S service providers, and even specialized service providers, is one-way enterprises can access expertise in risk mitigation and gain guidance and resources for safer metaverse deployments.

The T&S services market is already growing at a blinding speed of 35-38% and is estimated to reach US$15-20 billion by 2024. However, it can see additional 25-30% growth as metaverse scales.

See the exhibit below.

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Learn more about the current market surrounding the metaverse and how partnering with third parties can keep the public safe and aligned with legal and regulatory T&S requirements in our report, Taming the Hydra: Trust and Safety (T&S) in the Metaverse. And discover how organizations are addressing the possibilities and challenges of metaverse growth in our upcoming LinkedIn Live session, Trust and Safety (T&S) in the Metaverse – With Great Power Comes Great Responsibility.

5 Success-driving Actions to Unlock BPS 4.0 Value | Webinar

On-demand WEBINAR

5 Success-driving Actions to Unlock BPS 4.0 Value

Access the on-demand webinar, which was delivered live on January 20, 2022.

Today’s rapidly changing business environment, influenced by economic, demographic, societal, and environmental forces, is causing enterprises to revisit their Business Process Services (BPS) model and strategy – making the role of BPS 4.0 crucial for success.

In this on-demand webinar, our experts will capture five success-driving imperative actions for enterprises that should be incorporated into their 2022 planning, and beyond.

Our experts address the following topics:

  • How can enterprises increase value from BPS initiatives?
  • What are the immediate opportunities vs. long term?
  • What do enterprises need to do internally to tap maximum value potential from next-generation BPS models?

Who should attend?

  • CEOs and CXOs
  • BPS strategy leads
  • BPS department leads
  • GBS/shared service leaders
  • Global sourcing mangers
  • Vendor managers
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Partner
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Prashant Shukla
Vice President, Financial Research

An Unnecessary Defense of “Indian IT” | Blog

The recent headline, Indian IT Firms Set to Slash 3 Million Jobs by 2022 Due to Automation, grabbed attention. But our analysis shows this is nothing more than a catchy title. To learn about the other side of the picture that points to job and hiring growth, read on.

Occasionally, a news article or stray comment will suggest the Information Technology (IT) industry in India faces a stiff battle to survive against an onslaught of automation, cloud, and insourcing. The latest is the claim in news stories that 3 million jobs in India will be lost by 2022. The next day, NASSCOM shared data that suggested the opposite, and a few media outlets issued clarifications.

We had a chance to view an excerpt of the original Bank of America report that found automation is creating millions of new jobs and boosting global productivity. Our initial reaction is that the original story is a combination of faulty or incomplete analysis and lack of context, topped with a sensational headline.

Below we share a more nuanced understanding of the industry to help avoid such storms in teacups in the future.

The Definition of Indian IT-BPS

Media coverage of the Indian IT and Business Process Services (BPS) industry often conflates the India-based talent pool with homegrown industry giants like TCS, Infosys, Wipro, HCL, and Tech Mahindra. The reality is that all firms, including globally headquartered giants like Accenture, Capgemini, DXC Technologies, and IBM (to name a few), have a massive presence in India.

The IT-BPS talent pool in India is employed across the following key segments:

  • Large service providers like the ones named above, irrespective of where they are headquartered
  • Mid-tier (e.g., L&T Infotech, WNS, Genpact, Mphasis, Hexaware), and smaller service providers (e.g., Aspire Systems, Maveric Systems, Cigniti, etc.)
  • Global Business Services (GBS) centers or Global in-house Centers (GIC) established by Fortune enterprises (e.g., Novartis, Bank of America, Shell, etc.) to serve their internal functions
  • Product development teams of Big Tech giants like Microsoft, SAP, Adobe, etc.
  • An increasingly rich ecosystem of start-ups that often serve a global clientele (e.g., Zoho, Zeta Technologies, Qure.ai, etc.)
  • Domestic demand for IT and Business Process Outsourcing (BPO)
  • Countless staff augmentation firms that serve as aggregators of talent (typically freelance) and help all the other segments meet their staffing requirements

Any analysis that fails to look at the swings and roundabouts between these segments risks missing the mark. For instance, insourcing – a growing trend of using an organization’s own resources instead of outsourcing – often tends to benefit Global Business Services (GBS) organizations at the expense of third-party providers. Automation and technology disruption may pull down demand for a few outsourced services, but simultaneously increase the desire for services in many other categories.

The Facts

Even if we assume for a moment that the term “Indian IT” was used loosely to focus on third-party outsourcers, the facts still do not support the following conclusions:

  • We estimate the total India-based headcount for outsourcers and shared service organizations (Segments 1, 2, and 3 above) across IT and BPS at 3 million full-time equivalents (FTEs) as of March 2021. The headline of slashing 3 million jobs by 2022 simply does not add up
  • TCS, Infosys, and HCL have publicly declared their intentions of hiring 40,000, 24,000, and 15,000 FTEs, respectively for FY 22. Capgemini and Cognizant plan to hire 30,000 and 28,000 in 2021. All of this is easily available public information
  • NASSCOM, in its clarification, estimates that the Indian IT-BPS talent pool expanded by 138,000 FTEs in FY21

Most of the industry leaders we speak with cite the opposite problem. They are facing a glut in demand and can’t hire fast enough. Enterprises are frantically upskilling existing employees to learn new technologies, impacting hundreds of thousands of FTEs across the talent pool in India. These skills do not exist in sufficient numbers externally so laying off current workers and hiring new ones is not an option. If the original report wanted to convey that companies are seeking to replace old tasks with new ones through reskilling, the headline failed to convey this accurately.

The Myths and the Nuances

Myth #1: “Indian IT” survives on doing commodity jobs that no one else wants to do

Reality: The talent pool in India enables many of the world’s most innovative companies to meet their objectives

Yes, the industry might have started to provide labor arbitrage but it sure as heck could not have survived and grown that way over decades. Just to cite a few examples, talent pools in India are supporting the advancement and application of technologies critical for autonomous driving. Software that is required to roll out 5G networks is being built and supported by India-based talent pools, as are platforms that power banking operations for some of the biggest names in the world. Many GICs we speak with mention that the share of commodity tasks in their portfolio is down to 30% (from 70% 10-15 years back). The current reality is a very far cry from the days of Y2K and spammy call centers. It might be helpful for skeptics to visit some of today’s modern India-based development centers and labs. The experience is usually quite eye-opening!

Myth #2: Automation is the equivalent of the Infinity Stone

Reality: Automation takes years and years to get right, and scale. This usually means time to adjust, and more work, not less

No, the RPA God does not snap its fingers to kill jobs. At the current level of maturity, RPA typically eliminates specific tasks. However, it is still some distance away from automating a process (a series of tasks/activities). Further, the scalability of RPA remains a challenge. What works for one type of task or even a series of tasks may not work as the context changes.  Yes, automation is getting intelligent through cognitive and Artificial Intelligence (AI). But as anybody who has spent some serious time in the AI world would attest, it takes time to first get the AI-engine trained and usually requires human-in-the-loop (HITL) to complete the process. To be clear, smart automation does increase the productivity of the individual meaningfully and, in turn, lead to process efficiency and other benefits. However, instead of “killing jobs,” it is creating more opportunities for service providers and GICs to serve enterprises more deeply and widely leading to higher demand for labor in India.

Myth #3: Things just die

Reality: In the world of technology, services usually evolve, and new categories get created, replacing old ones

We often hear an implicit (and occasionally explicit) assumption that technology disruption will kill old service categories. For instance, cloud will kill the need for IT infrastructure management, and that application testing is passe. And that’s it – nothing else happens.

In reality, IT infrastructure management is evolving to handle the complexities of hybrid and multi-cloud and is facing an acute talent shortage. There is a shortage of people who can test complex apps that are hosted on the cloud, control software-driven physical devices, or have elements of AI baked into them.

The history of technology shows that every disruption creates its own service model. Enterprise Resource Planning (ERP) systems were supposed to be the death knell for bespoke applications. Instead, they spawned a massive industry of consulting, implementation, customization, and maintenance. Automation to scale will require highly skilled talent to build, monitor, and maintain algorithms and datasets. As the pace of AI and Machine Learning adoption picks up, we are witnessing the expansion of Machine Learning Operations (MLOps) services, which help in the continuous delivery of algorithmic models.

Vindicating the Indian IT Industry

The world of technology is changing, arguably faster than ever before. India just happens to have the world’s largest reservoir of talent that can enable this change. The “Indian IT industry” does not need a sensational headline and it does not need defending. It deserves a deeper understanding that will help us predict and navigate these changes better.

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