Innovation in a business context cannot be a simple flash of brilliance. (It typically isn’t a simple flash of brilliance in any case, as we’ll discuss below.) Even in the rare cases that an innovative idea seems to come from nowhere, it must not end there. Businesses, and especially IT departments, need to deliver outcomes. A cool new gadget, algorithm, etc. is essentially meaningless until it enables or produces the desired results, e.g.: improve the customer experience, drive down costs, transform the business model. Only then is the energy from that flash of brilliance harnessed in a way that matters to the organization.
This focus on practicality feels unintuitive and different from how we usually think of innovation; the image of a single inventor being struck by a moment of genius is a powerful cultural paradigm. It is also neither realistic nor repeatable. Innovation driven by an undisciplined creative process will not predictably deliver results. This makes reliance on serendipity an innovation strategy unsuited for a corporate environment.